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Alex FergusonHairdryer Treatment


Alexander Chapman Ferguson, Kt, CBE, popularly known as Sir Alex or Fergie, was born 31 December 1941 in Govan, Glasgow. Having presided over 23 years of phenomenal and sustained success at Manchester United, he is rightly regarded as the modern game’s greatest manager. Infamous for his uncompromising, competitive nature and ferocious temper - Sir Alex’s reputation for letting his players know ‘what he thinks’ was dubbed ‘the hairdryer treatment’ following a much publicised dressing room showdown with David Beckham in 2003. Sir Alex is considered a working class hero who has struck it rich in the sport of kings.

'It was a freakish incident. If I tried it 100 or a million times it couldn’t happen again.'
Sir Alex’s response to the Beckham boot incident

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About goalsoul
  • Football inspired artwork.

    From Sheffield, UK, the birthplace of the beautiful game, goalsoul create visually stunning and unique football t-shirts infused with spirit, style and quality.

    Our original designs celebrate the iconic players, teams and memorable incidents in football's rich and diverse history. The goalsoul collection of artwork, graphic tees and associated apparel, is an eclectic mix. We pay tribute to the cultural vitality of the most beautiful game of all.

    Sheffield, SY
    United Kingdom
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